A promotion package for the release of an album, to include a music promo video together with two of the following three options:
- A (working) website homepage for the band
- A digipack for the album's release
- A magazine advertisement for the digipak.
In my opinion. I believe that this brief is asking for a new package to set the band of into the world of music. It could possibly be a new upcoming band or an existing band. As on of the tasks is to make a website for the band, this gives us the idea that it is a new band and our task is to spread awareness across different platforms and also promote the band.
A digipak is a custom made printed packaging in a cd jewel case. The digipak may consist of images, information about the band, song lyrics and other items for the user. A digipak is used to promote an artists album. You can also tell what type of genre the artist is from the digipak.
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